///Copy and supports credit to my best colleagues <3///
Coca-Cola®
2014 Oct until 2016 Jan
Platform: Facebook, Instagram, Wechat(campaign)
Objective: Follow social media user's trend o provide enegentic and cool BTL visuals.
Result:
Instagram: Increase 39% of fans number (6,802 fans number to 9,478 fans number)
Global Facebook after localized (2015 Mar to Oct): 9461 local fans
*Due to the copyright of lyric, all related visuals are removed from platforms on Oct 30,2015.
Content
Wellcome Supermarket®
2014 Oct until 2016 Mar
Platform: Facebook
Objective: To have a graphic and nice style for supermarket.
To make it more close with fans, when people reply on festive posts, we replied by using celebrities' emojis.
Utilize the functions of facebook (e.g. video format, multiple images, reply by photos, etc) to engage the fans.
We also need to design a game for selling the product's specialities every week.
Huggies®
2014 Feb to 2015 Oct
Platform: Facebook
Objective: Launch campaigns and create attractive frames, soft-sales Huggies' products by Q&A and tiral classes
Content
Agency of the Year 2015 submission from UM Rally
Used blackboard theme to illustrate the succeed of UM Rally in 2015.
Proudly created by Maf Cheung
Planner of the Year 2015
Rachel Wong from UM RALLY
Ms. Wong is a proactive, agressive and the loudest director in office who lead us well. Rock & Roll is the best theme to discribe her.
Proudly created by Maf Cheung
Silver of Effie Award 2015, Coca-Cola Share a coke Campaign
Coca-Cola Share A Coke 2014 campaign submission to Effie Awards 2015 from UM
Proudly created by Maf Cheung